September 16, 2015

Audience Remarketing Starts With People


In our ongoing discussions with advertising clients, we continue to be reminded that what it really comes down to is connecting with people. Marketers want to ultimately find their unique consumers, communicate a specific message, and do so in a relevant environment. Right people, right ad, right place.

If a marketer is interested in reaching a very specific audience segment, why would they settle for less and pay for something that generally resembled that segment yet wasn't exactly on target?

The music festival ticket-buyer, for example, doesn't miraculously appear during the weekends of the event; he or she is present and open for that marketing discussion year round.

If marketers are interested in reaching a very specific audience segment, why would they settle for less?

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